This keyword research tutorial goes beyond search volumes and shows you how to find low competition keywords using Ahrefs’ Keywords Explorer tool.
As shown in the video, not all keyword phrases should be chosen based on the volume. You should also focus on the number of clicks that it attracts.
Doing this can help you find some easy keywords that you can potentially rank for within a month or two. Here’s how it’s done:
Step 1: Find tons of great keyword ideas with the help of Ahrefs’ powerful Keywords Explorer tool.
Enter one or two top-level terms related to your website and click the search button.
Next, scroll down to see a section of keyword ideas – “having same terms.” You can click to view the full report and you’ll see the list ordered by search volume.
Step 2: Find the best keyword opportunities for you.
Want to know what metrics can help you find the best keyword opportunities?
Well, search volume is one. But the second is for sure Keyword Difficulty score.
Keywords Explorer tool has a keyword difficulty checker which shows you a score that can easily be refreshed by clicking on the “Get metrics”.
Under each term, you can also see a few icons that show you what people see in Google’s SERPs.
Step 3: Researching the number of backlinks from referring domains you need.
Based on the KD reported for a keyword, you can identify how many backlinks you need to rank in the top 10 for this keyword.
Scroll down to the SERPs overview where you see all the top ranking pages with the number of referring domains reported for each of the page.
Step 4: Reviewing clicks and clicks per search.
Traditionally we use search volume to determine how much traffic a keyword could send to your page if you rank well for this keyword.
But just because people search for a term does not mean they click on the results.
That is why we’ve developed a “Clicks” metric: you can use to confirm that a keyword doesn’t just have a high search volume, but can actually send traffic to your page.
Instead of finding keywords with high search Volume and assuming they’ll send you a lot of traffic, you can verify that the term actually gets clicked in the SERPs. So you know for sure how much traffic you can get from it.
Now you know how important it is to add “Clicks” to the search metrics you review when picking your best keyword opportunities and how to create a list of the easy keywords that you can possibly rank for in just a few months!
Give it a shot and be sure to subscribe to Ahrefs’ YouTube channel for more actionable SEO tutorials.
Ahrefs ► https://ahrefs.com/