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When creating your landing pages, you need to consider both your marketing angle as well as the technical on-page SEO elements. How does your webpage appeal to your market? Do you offer something unique that someone can’t find anywhere else? Do you provide the fastest service, or the highest quality product in your market? Whatever it is, you need to differentiate yourself from your competitors to draw people in. And when it comes to SEO, the more focused your strategy, the better.
On-Page SEO refers to the written text and meta information on a landing page that help improve the page’s search rankings. This can be defined in two sections, content and code.
The coding of your landing page should follow Google’s best practices to ensure you include the correct information for people to find your landing page. The basics that you need to know are things like meta descriptions, h1 tags, alt tags and URL structure. Google takes these signals to identify the subject matter of your landing pages, so you should make them as accurate as possible.
The basics of improving your on page SEO starts with keyword research. Then, you’ll want to focus on cleaning up page titles, descriptions, and URLs.
Make sure the target keyword for each page is clearly in the title, the URL is readable, and the meta description reels people in. To double check where all of the issues on your site are, run a site audit.
Don’t forget to use alt tags for all of your images and the canonical tag for duplicate content.
Set up the SEO Ideas tool on SEMrush for each of your landing pages and see what ideas SEMrush suggests for you to improve your pages.
As you test out the ideas, monitor your improvement in the trend tab of that tool. If you’re making a new landing page, generate an SEO Content Template to map out the perfect outline.
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