Hands down, understanding, and being able to research and identify the keywords your potential customers type into Google is crucial to succeeding with SEO. It’s probably the most critical aspect of a digital marketing strategy. Knowing what keywords and phrases your target audience uses in Google search to find your products or services will give you a huge advantage over your competition.
Any professional SEO agency will perform in-depth keyword research before starting a project, and so should you. Search engine optimization is one of the least expensive and most effective ways to grow a business but it only works if you know your target keywords and phrases.
During this time of crisis, a company’s website has become the most important marketing and sales tool for millions of businesses. Social distancing will continue for the foreseeable future and many of us will continue to purchase products online and conduct research via a web browser.
Despite this new reality, many websites even lack the most basic SEO best practices. In this hands-on 30-minute webinar, Chris Raulf presented:
– Why any business needs to perform keyword research for SEO
– How to perform keyword research and what kind of tools can be used for this process
– How to identify the “low-hanging fruit” keywords that are already driving search traffic to a site
– Where and how to implement the keywords on a website
For additional information, we invite you to read our step-by-step keyword research guide: https://boulderseomarketing.com/seo-keywords-step-by-step-keyword-research-guide/
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