Keyword research: How to find keywords that help you rank | SEO for beginners
This video about keyword research is part of the free online SEO for beginners training. Learn more about the basics of SEO in our free online course at https://yoa.st/3xo. This course includes reading materials and quizzes.
► About this video
Keyword research should be the first step of every SEO strategy. Before you write your website content, you need to think about which search terms you want to be found for. To do that, you need to have a clear understanding of your mission and vision. You also need to get inside the audience’s heads and find out which words they use when searching. Finally, you need to check out what your competitors do so that you can get one step ahead of them. In this video, we talk about all these aspects of keyword research!
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► Items discussed in this video
0:00:00 – Introduction
0:00:18 – What makes your company unique?
0:01:40 – What does your audience look for?
0:02:34 – Analyze your competition
0:03:45 – Ranking strategy
► What should you watch next?
Do you want to know more about what keywords are? Check out this video: https://youtu.be/Xb-DXstOD2E
Or watch one of these videos:
‣ Focus keyword in Yoast SEO?: https://youtu.be/ULSzk8ig194
‣ What is Holistic SEO : https://youtu.be/9juLi0wGjJA
‣How does Holistic SEO work?: https://youtu.be/QvTcxIDwVGI
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In the Yoast SEO for beginners training, we will teach you what SEO is, what Google does, and how to rank in the search results. Do you know, for example, how Google reads your content and ranks it? Well, after this training you will! We’ll also tell you how to write your copy in such a way that Google knows exactly what you’re talking about. Moreover, we’ll tell you how you can make sure that Google can actually put your pages into the search results. And much more!
The SEO for beginners course is valuable for everyone who is not already an SEO expert. Whether you are looking to start a career in SEO or are a small business owner with a website. Maybe you just want to join the discussion with your colleagues. It doesn’t matter. SEO is all about gaining an edge over your competition. You can now take the first step for free!
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Yoast SEO academy is the online learning platform for SEO by Yoast. Our online SEO training courses teach you vital SEO skills you can apply at once. Because our mission is ‘SEO for everyone’, we want to share as much knowledge as we can. That’s why we offer three free courses on SEO, how to create your own WordPress website, and how to get the most out of the Yoast SEO plugin.
We also offer more specialized training courses on keyword research, SEO copywriting, technical SEO, structured data, site structure, and more. All our training courses are developed by world-class SEOs and education experts trusted by the world’s biggest brands. Whether you’re a blogger, developer, online marketeer, or own a business, big or small: we believe in SEO for everyone.
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