This video is part of the free SEO for beginners training course by Yoast Academy. Find the complete training at https://yoa.st/38s. In the SEO for beginners training course, we explain the very basics of SEO. The training features videos, reading materials and quizzes to help you practise actual SEO skills. You’ll receive an official certificate and discounts to our other training courses after completion.
Almost everybody knows what the Google Search Engine Results Page (SERP) looks like. We’ve all been there. We encounter that page with every search we do. However, it’s not always clear what elements search results consist of exactly. Which of those results are paid for and which are not? And did you know you actively need to provide Google with extra information to create some of them? We’ll take you through the Google SERP and make sure you’re up to speed on the difference between paid results and organic results, snippets, featured results, Knowledge Graphs, and answer boxes.
A standard snippet consists of three elements: 1. a title (in blue) 2. a URL or slug (in green) 3. a meta description (in black) In the meta description, you should give a clear description of what your page is about. Your meta description should entice users to click the result, so it’s hugely important. Sometimes, there’s more to these snippets than just the three elements we discussed above. A snippet could show extra information between the URL and the description. We call these snippets with extra information “rich snippets”. There are many different types of rich snippets, which we explore in this video.
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