WATCH IN HD: Today we’re talking Marketing Tips for Online Boutique Owners and how to increase your store’s sales & conversions by implementing a few tweaks. Mastering effective Marketing tactics can be difficult for small business owners and will be an ongoing learning experience but hopefully, this video helps! #MarketingTips #OnlineBoutique
⚡️VIDEO CLIFF NOTES:
#1 Implement Design That is Conversion Friendly – Your digital storefront/website should have cohesive branding, function design, and have call to actions that make it easy for the customer to buy.
#2 You Need an Email Marketing Strategy – If you want to make money 💰 you need a direct line to the traffic (people) who are visiting your site. Using follow up emails, lead magnets and re-targeting help ensure your marketing activities go uninterrupted. Thus, increasing your odds of converting visitors into paying customers and keeping your brand top of mind.
#3 You Have to “Pay to Play” – Yes, there’s enough pie 🥧 for you to have a piece. But organic traffic and free marketing tactics will only get you so far. You will need to invest your hard earned cash 💵 into branding & paid advertising opportunities to extend your reach. Investing in paid Adverts also gives you the opportunity to analyze data related to your target market so you can improve how you market to them.
// RESOURCES MENTIONED
– Facebook Audience Insights
– Neilsen MyBest Segments
// HONORABLE MENTIONS
// 💕 Try Out My Favorite Design Tool (Canva)
Last Summer by Ikson: http://www.soundcloud.com/ikson
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