Guest posting is one of the best ways to get high quality backlinks. This tutorial shows you how to do it efficiently as a link building technique.
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This link building strategy isn’t difficult to execute and follows a simple 3-step process.
1. You need to find websites to pitch your guest post ideas to.
2. Find topics to write about.
3. Write content and get it approved/published on their blog, ideally with a link back to your site.
But is guest posting worth the effort? Well, we regularly use this link building strategy at Ahrefs and see it as one of the staples to build quality links to your website.
And even if you think that link building is useless, guest blogging comes with additional benefits.
You can be a guest blogger on larger sites to gain exposure and build authority in your niche. This is good to both generate referral traffic to your blog and build your personal brand.
Some of the largest publications like Forbes and the Huffington Post use guest bloggers to fuel their websites. And it’s a win-win for everyone.
As the writer, you’ll likely get a backlink to a page on your website, and as someone who is accepting the post, you’ll get free content.
To find websites to pitch, you can go to Google and search for a query like:
“guest post by” “your topic.”
This will show you a very relevant list of guest blogging sites you can pitch. And the best part?
You can pitch them confidently knowing that they have accepted guest posts in the past, even if the site doesn’t have a “write for us” page.
But as a guest blogger, you don’t want to contact any old site.
There are certain SEO metrics you should look for. Ahrefs’ Domain Rating is a good one to watch out for. This metric represents the overall strength of a website’s backlink profile.
So if a website has a high DR score, it may be a good “eyeball” indication that the site is worth pitching.
Another way you can find sites to be a guest author at is to use Ahrefs’ Content Explorer. Just type in a query related to your niche, and you’ll likely find more websites than you can handle.
The best part about Content Explorer for finding contributor sites is that you have access to some awesome filters. A few of these filters include:
1. One article per domain ► this narrows down the results to only one page per website since you don’t need to pitch the same website multiple times.
2. Domain rating ► if you’re new to guest blogging, then you may want to get practice on less popular websites. You can set a Domain Rating (DR) filter to something like 30-40, which will give you a list of sites that are more likely to accept your content.
Alternatively, if you’re a seasoned expert, you may want to filter for higher DR websites (ie. 50-75).
The next step is to find topics to blog about.
In the video tutorial, you’ll learn a few unique techniques.
The first is the “Robin Hood technique,” which is built around the premise of taking from the rich and giving to the poor.
You can simply look at what other popular websites are writing about, use those ideas as inspiration, and write your own unique take on it for lesser known websites.
The second hack is the Splintering technique.
This method uses the principle of taking large guides that you have already written and “splintering” them off into smaller segments.
For example, if you have a blog post about “Paleo Dieting,” you can easily split this off into a dozen topics quickly.
The final step is to actually write the content. This one comes with a big caveat.
If you want to do it at scale, you’ll likely need a team of freelance writers or an internal team which requires money.
But you don’t need a team of writers in order to execute a successful guest blogging campaign.
As you continue to grind through writing these articles, you’ll get better and faster.
Finally, the tutorial ends with some additional guest blogging tips to get the most mileage out of your guest blogs. These are ones that you’ll definitely want to watch so you can incorporate them into your next guest posting campaign.
0:45 What is guest posting/guest blogging?
1:10 Find guest-posting sites to pitch
4:37 Find suitable guest-post topics to write about
7:52 Write your guest post
8:55 A couple additional tips for guest-posting
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