This video is part of the free SEO for beginners training course by Yoast Academy. Find the complete training at https://yoa.st/38t. In the SEO for beginners training course, we explain the very basics of SEO. The training features videos, reading materials and quizzes to help you practise actual SEO skills. You’ll receive an official certificate and discounts to our other training courses after completion.
Search Engine Optimization (SEO) is the profession that attempts to optimize sites to make them appear in a high position in the organic search results. The rankings of these search results are determined by Google’s algorithm. Although Google’s algorithm remains secret, almost a decade of experience in SEO has resulted in a pretty good idea about the important factors.
At Yoast, we practice what we call “holistic SEO”. Your primary goal should be to build and maintain the best possible website. Ranking in Google will come automatically if your website is of extremely high quality. Google wants to serve their customers. Their mission is to index all the world’s information and make it universally accessible. In addition to 1 this, Google, of course, wants to make money. To achieve this, they have to make sure people keep using Google. This means that they’ll have to show people results they are looking for. So if your website is the best in your market, Google wants to rank it high in the results. Permanently ranking well in Google demands an extensive SEO strategy focused on every aspect of your website and its marketing. The technical side, the User eXperience (UX), the content on your website: all need to be top notch. To keep ranking well in Google, you should develop – what we call – a holistic SEO approach.
Yoast Academy is the online learning platform for SEO by the makers of the biggest SEO plugin for WordPress: Yoast SEO. Our online SEO training courses teach you vital SEO skills you can apply at once. We have training courses on keyword research, SEO copywriting, technical SEO, structured data, site structure, our own Yoast SEO for WordPress plugin, and more. They are developed by world class SEOs and education experts trusted by the world’s biggest brands. Whether you’re a blogger, developer, online marketeer, or own a business, big or small: we believe in SEO for everyone. #YoastAcademy #YoastSEO #SEOforBeginners
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