In this lesson, you will be guided through the best tried and true tactics for building quality links.
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Acquiring backlinks is hard work, so in this video, I’m going to share the best tried and true tactics for building quality links.
Let’s start with the granddaddy tactic of them all – simply create awesome content. You can’t get great links if you don’t have great content.
Share your expertise. In-depth, relevant content presented in a unique way will go a long way. In-depth research is popular too If you don’t have the ability – or don’t have an idea of what to research – you can present a new perspective on old data.
You can also repurpose content that’s done well in the past. Do you have a really popular blog post? Why not make it into an infographic, or shoot a video? Figure out creative new ways to share successful old content.
Interviews are another great link building tactic. SEOs typically refer to this tactic as “Ego bait.” If you know someone relevant to your niche, or someone semi-famous or famous, or even influencers you don’t know, interviews are a great way to share someone else’s voice on your platform. The big benefit is that they’ll almost always link back to your content so they can share the interview with their own friends and followers.
Websites are like living, breathing things, and they evolve over time – and because of that, site structures change. It’s inevitable that you’re going to lose links to your site.
There are two tactics to piggyback off of this idea. First, you can reclaim links to your site that are broken. Find the backlinks that point to 404 pages on your site and either set up redirects or contact the source site and give them an updated link.
The second link reclamation idea goes in the opposite direction. Your page is still there, but the source site has updated and there’s no longer a link to your site. The site linked to you before, so it’s usually easy to contact them and get them to link to you again.
Another successful but often overlooked tactic is finding unlinked mentions. It’s quite common for other sites to mention your brand without linking to your site. Set up monitoring tools to catch these mentions, and then reach out to the site, thank them for the mention, and ask if they’d be willing to add a link.
Broken link building can be incredibly successful if you get creative. With broken link building, you’re looking for links that point to pages on other sites that don’t exist. It can help you get those elusive really high authority links you’ve never been able to get.
Resource pages are another old-school tactic that still works well. Resource pages are a collection of links to great content on a particular topic… so they’re pages that exist to link out to other pages. Find resource pages related to your vertical and check out the sites they’re linking to. Check out the content, and then write something better. Let the original site know, and you’ll probably get a link.
Newsjacking is another popular tactic in recent years, but it’s not for the faint of heart. You’ve got to have an agile team that’s able to put content together quickly. You’re trying to tap into the fleeting zeitgeist around a popular or breaking news story. You’ve got to jack the news – create content that presents a unique take, or new information, or even a funny reference.
Sponsorships are another great link building tactic. Any event, charity, or organization that has sponsors will list their sponsors on their website. Don’t overdo it with this tactic, but a few strategic sponsorships can net you some really authoritative links.
If you’re a local business, getting involved in the local community makes building links easy. You’ll find multiple link opportunities from things you’re already doing. Check out the link building lesson in the Local SEO course for even more local link building ideas.
You should also use Google to find link opportunities. Compile your keyword list and combine it with tactics. Look for resource pages, charities, sponsorships, or even your own brand.
Learn to use search operators. If you haven’t heard of them before, search operators are basically filters that affect Google search results. The inurl: operator will be your best friend for link building. When you use it, you’re telling Google you want results that use the specific keyword phrase in page URLs.
You’ll also want to use the SEMrush Link Building Tool that I covered in lesson 3 of this course. The tool analyzes your important keywords and major competitors to come up with link opportunities. When you add it into the mix with these other tactics, you’ll often find new opportunities you wouldn’t have thought of otherwise.
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