Keyword research is an essential part of SEO, as it allows you to make sure that you’re focusing your time and energy on search terms that people are actually using.
SEO can be very time consuming, so you don’t want to spend months of hard work getting to position #1 on Google for a keyword that nobody is searching for.
For companies that rely on local business, Local SEO keyword research is even more essential to get the most from local and mobile searches.
Keyword research is the process of finding the search terms that people enter into search engines while looking for an answer to a query.
When we optimize websites for search engines, one of the main focuses is figuring out which particular keywords or phrases people are searching for. Then, by implementing these keywords in your website, you will hopefully appear high up on the search engine results pages (SERPs) when people search for them.
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