After you finished researching keywords, you will need to build, optimize content around the terms that you choose.
When keywords are used appropriately in your content, you will be able to increase traffic and boost conversions. Here are a few things that you need to do after you conduct keyword research.
One, don’t make spammy content. Keywords are a great way to tell Google and your readers the purpose of your page, but don’t overuse keywords in your content. If you overuse keywords, you will risk making your content sound unnatural and you could get penalized by search engine.
Two, format your content. Use H1, H2, h3, and H4 tags with your keywords to help search engines understand your content and so your readers can find the information that they need.
Three, make good use of anchor texts. Create internal links between your content using anchor text that will have descriptive keywords in each of them for your pages that you were pointing to.
Building strong links between your content will help Google and your readers understand your content.
Use Your keyword research as a foundation for your entire content strategy today.