This video will help you learn how to get your videos to rank for relevant searches on YouTube, through YouTube SEO.
YouTube is the world’s second largest search engine and if you do not optimize your video for YouTube search, you are going to miss out on a lot of not just FREE, but highly relevant video views.
Here’s a summary of the steps covered in this video:
Step 1 – Keyword Research for YouTube SEO
Before you begin optimizing, you first need to know what to optimize for. What is your audience searching for on YouTube? And how many people are searching for it?
Here are some ways to help you with YouTube SEO keyword research:
1. One of the best ways to find top searched keywords is to use YouTube auto suggest.
2. Tools like keywordtool.io also help you find keywords to go after.
3. Another way to find keywords that are popular on YouTube is to search for the most popular videos in your niche and see what they have used in their titles and descriptions.
4. You can also use the Vidiq chrome extension to find relevant keywords and keyword scores. Here is the link to the extension – https://vidiq.com/
5. Your YouTube channel analytics can also help you see what people have searched for to find your video. You might find new keywords here that you might not have thought of before or may not have come across with other methods.
Step 2 – Check keyword competitiveness:
Just finding the most popular keywords is not enough. You also need to know how competitive the keywords are and if going after those keywords is going to be worth the effort.
Step 3 – Optimize video titles and descriptions:
Your video titles are the most important as they improve video CTR which helps influence rankings. So ensure you make your titles catchy and compelling.
Though descriptions do not influence rankings as much, an optimized description helps your video show up in the suggested videos sidebar, which is a significant source of views for most channels.
Step 4 – Optimize your thumbnails:
Thumbnails are also a critical component of YouTube video optimization as, along with CTR, they also have a great impact on the video CTR. While creating your videos, always have professional shots taken with the thumbnail in mind.
Step 5 – Get comments and shares:
Backlinko did a detailed study on YouTube ranking factors, after analyzing 1.3 Million YouTube Videos, and found a very strong correlation between comments and shares on videos with their rankings in YouTube search. Here’s a link to the study – https://backlinko.com/youtube-ranking-factors.
Always encourage people to comment on your video and share it, as part of the video script.
Step 6 – Get people to subscribe:
People subscribing to a channel after watching a video is a key video SEO ranking signal. Always tell people why they should subscribe to your channel, at the end of your videos.
Step 7 – Find your optimal video length:
Longer videos tend to rank higher in YouTube search, just like long-form content does in Google search. That said, it is not that short videos do not work. Test and find a video duration that strikes a chord with your audience.
Step 8 – Amplify your video:
Creating a great video is less than half the work done. The other half involves distributing your video to the right target audience. There are many ways you can do this. Some of these include embedding it in your blog, using Q&A forums like Quora and promoting it using Google Adwords. For more content amplification strategies, here’s a blog that will help – https://www.socialbeat.in/blog/content-amplification-strategy/
For more details on YouTube marketing, please visit https://www.socialbeat.in/blog/tag/youtube-marketing/
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